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Concentrated power
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07/11/2008
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As demand for consumer electronic devices continues to increase beyond our imagination – not least in developing countries – semiconductor vendors face challenges to meet that demand.
Yet that’s not all. The trend towards ‘consumerisation’ of traditional markets – such as industrial, medical and even military – means they are adopting the same patterns as the consumer market and experiencing the same pressures.
Here’s an example; printers weren’t always seen as a consumer product, but now sell in the millions. Likewise, insulin infusion pumps have become a high volume application, being marketed to many thousands of patients and care givers. This is also evidence of the ‘consumerisation’ trend in applications such as point of sale systems and even handheld rfid readers are being produced in higher volumes, targeting growing markets by delivering ease of use and increased productivity.
The growing population of countries such as China, India and Brazil, coupled with increased spending power in these countries, is driving demand for consumer devices that are currently deployed mostly in western countries. This is adding significantly to the increasing pace of consumer demand in developed countries, building pressure to deliver products that are better, more fashionable, offer more features or add convenience to the users.
In turn, this trend is driving demand for semiconductor devices that allow manufacturers to react quickly to changing standards or to meet demand for the features consumers seek. Success here requires quick prototyping, a short time to market and the ability to react to rapidly changing features and requirements, while delivering complex functionality in a low power platform with a commensurately small footprint.
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Author
Hezi Saar
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